Not long after Hillary Clinton accepted her party’s nomination for President, the Los Angeles Times offered subscribers two unusual keepsake versions of the July 29, 2016 front page. A replica of the aluminum printing plate used to create that day’s paper ($39.95) and one of the actual printing plates used ($99.95).
It’s a good way to generate some much needed extra revenue, and once again, when the victor of the 2016 U.S. election is emblazoned on the Tronc newspaper’s front page Nov. 9, similar souvenir items will be offered.
As AP media writer Tali Arbel notes, it’s just one of several ways daily newspapers across the country are gearing up for Election Day. Upping print circulation is also a must:
The Los Angeles Times will send out more than triple the average number of papers and put a kiosk in front of its building. The Plain Dealer of Cleveland is tripling how many newspapers it sends to stores, to about 100,000, and will have another 10,000 to 15,000 on standby at the plant if needed.
Still, that’s fewer than the 500,000 copies The Plain Dealer sold in stores when the Cleveland Cavaliers won their NBA title in June. Last week, the Chicago Tribune printed 700,000 extra copies after the Cubs’ triumph and was selling a “World Series” edition of the print paper on its website. For Wednesday, the Tribune plans just 100,000 extra copies and has no plans to hawk papers in the lobby of the Tribune Tower, as it did for the Cubs.
Check out some of the other press plates on sale at the L.A. Times store here.