In the world that Bevnet covers, a deal connecting Brooklyn startup Runa with actor Leonardo DiCaprio had long been rumored. This week, a partnership was confirmed and per the site’s report, includes an admirable DiCaprio back-end:
DiCaprio’s stake in the company wasn’t revealed, but he wasn’t making the deal to make a profit: according to an announcement from the company, the actor will eventually donate his shares to indigenous community groups in the Amazon rainforest, the source of Runa’s key ingredient, guayusa leaf.
DiCaprio is also joining the company’s advisory board.
The Runa website is very well done and includes a dynamic summary of the company’s seven-year history. Other recognizable names in the latest round of Runa financing, which the New York Business Journal pegs at $5 million, include fellow actors Marlon Wayans and Adam Rodriguez.
The company’s line of energy drinks, infusers and teas can be found at Whole Foods, Safeway and on Amazon. Runa is also attached to a foundation that has already had measurable impact in Ecuador.