Latinos and the LA Times
LA Times Media Group Senior Vice President of Advertising & Targeted Media Scott Pompe was recently interviewed at Portada’s digital and print media conference and had a few interesting things to say. Perhaps most interesting was Pompe’s assertion that LA’s Latino market has arrived on the national scene with advertisers.
“Local and National advertisers alike are keenly aware of the value of reaching Latinos in the Los Angeles DMA, which was not the case a few years ago.
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