LAT In 90 Seconds

“Accidental” Viral Marketing? We Think Not. Chris Hine is reporting that Gatorade and the ad agency it hired, Element 79, had “no idea” who posted that supposedly shelved commercial featuring the super-fly ball girl. Uh-huh. Just like we had “no idea” that florescent orange was an unnatural color for a beverage.

Bloggers Are The Worst: Pity poor David Sarno who is now SIX posts into the BoingBoing/Violet Blue controversy. A controversy he realized way too late he should not wade into.