The About Us page for premium mobile ads seller Kargo screams smartphone. All caps, short, sweet and sassy, with some alternate bold thrown in to further make it an easy read on the smallest of screens:
A RELENTLESSLY INVENTIVE BRAND OF GO GETTERS, BAR SETTERS AND STATUS QUO UPSETTERS, CREATORS, IDEATORS AND RICH MEDIATORS, DATA MINERS, TREND DIVINERS AND PRODUCT REFINERS, TECHMASTERS, FUTURECASTERS AND BENCHMARK BLASTERS, DESIGN FREAKS AND UNAPOLOGETIC GEEKS WHO WORK FEARLESSLY TO BUILD BIG IDEAS FOR SMALL SCREENS
Today, those GO GETTERS and BAR SETTERS have their eye fixed on a sixth U.S. office location. Detroit is in the final planning stage and will soon join company locations in New York, Chicago, Dallas, San Francisco and Los Angeles. From today’s announcement:
In 2016, the company opened its first international office in London, grew its workforce by nearly 60%, launched its programmatic and software businesses and completed its first major mobile ad research initiative.
Kargo creates rich-media campaigns for brands in partnership with publishers such as Hearst, The New York Times and CBS Interactive. Sarah Jazwiecki has been hired to serve as the Detroit office’s first account director.
Previously on Adweek:
Dentsu Aegis and Kargo Are Collaborating to Bring More Creativity to Mobile Ads