DC Think Tank Scores with Justin Bieber Billboard

The timeline for this publicity campaign is impressive. On Thursday night, the billboard pictured below went up on Pico Blvd. between Fairfax and La Cienega; less than a day later, it was being relayed by E! Online, Gossip Cop and others.

This may surprise you, but the Employment Policies Institute (EPI) – the D.C. non-profit responsible for the billboard – did not have to secure Bieber’s permission. The photo of the performer was licensed through Getty Images; a rep for EPI tells FishbowlLA the picture was taken during Bieber’s arrival for last year’s WANGO TANGO KIIS-FM concert at Home Depot Center in Carson. The expression on Bieber’s face was deliberately posed.

Bieber has reason to be even sadder a year later in the Golden State; the 30% unemployment rate among California teens is significantly higher than the billboard-bannered national average of 24%. EPI meanwhile is no stranger to single-spot advertising. For example, after President Obama‘s State of the Union speech, they ran a series of ads on Politico.