People want to buy a magazine that features Jennifer Aniston, according to — oddly — Forbes. Australia’s The Age last week ran an interesting story claiming — arguably — that wronged women sell magazines. In that article, someone named Shane Sutton, editor of something called Famous, said, ”Jennifer Aniston was so wronged, that she’s still interesting.” Charmed, I’m sure. From Forbes:
”We looked at the newsstand sales of the six leading celebrity weeklies– People, Star, US Weekly, In Touch Weekly, Life & Style and OK! — over a six-month period ending June 30, as supplied by the Audit Bureau of Circulations. We eliminated all non-celebrity and collage covers as well as special issues with exceptionally large rate bases. Then we counted how many more–or less–issues the celebrity’s cover sold, as compared with the magazines average newsstand sales. Next, we factored in the number of full covers a celebrity graced. Finally, we ranked his or her consumer appeal using data from Encino, Calif.-based polling firm E-Poll Market Research to rule out flukes.
”Aniston earned the top spot thanks to strong performances across the board”
More thought was probably put into those tabulations, by the way, than all the content in all those weeklies during that entire six-month period.
(image via justjared)