Jakob Lodwick's Great Norbum Swindle

By “interesting,” we mean spiralling out of control and causing otherwise rational, sane people to make fools of themselves.

1: Lodwick posted in his blog that he registered some new domains. The compulsive blogger also noted the day before that he had dinner with Tumblr founder David Karp. Lodwick called Karp a “soon famous face.” Of course, Karp is one of Lodwick’s friends and Lodwick is also an investor in Tumblr.

2: Blogger James Thomas did some investigation of Lodwick’s domain purchases and found that he purchased numerous permutations of the name norbum.com.