We reported back on Tuesday about how Fark.com got a Jeopardy! category named after them.
But it turns out it wasn’t a sponsored category…
Here’s the official story, straight from Fark founder Drew Curtis:
“Actually that wasn’t advertising, Sony approached us out of the blue and suggested it. I think maybe they’re trying to expand their audience or something. I actually have no idea but it was a great thing for us.”
In his blog, Curtis notes that “I was contacted at least a year ago by a writer from Jeopardy who was a huge Fark fan.”
See, kids? That’s the way to expand your brand. Hooking Jeopardy writers on your product = a damn good thing.