It’s Official – Jeopardy Loves Fark.com

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We reported back on Tuesday about how Fark.com got a Jeopardy! category named after them.

But it turns out it wasn’t a sponsored category…

Here’s the official story, straight from Fark founder Drew Curtis:

“Actually that wasn’t advertising, Sony approached us out of the blue and suggested it. I think maybe they’re trying to expand their audience or something. I actually have no idea but it was a great thing for us.”

In his blog, Curtis notes that “I was contacted at least a year ago by a writer from Jeopardy who was a huge Fark fan.”

See, kids? That’s the way to expand your brand. Hooking Jeopardy writers on your product = a damn good thing.