Is It Time to Rethink Brand Journalism?

Brand-Journalism-ArticleGiven the current state of the journalism industry, not to mention the economy as a whole, many journalists these days are turning to content marketing to supplement their income. Although some journos may cringe at the thought of writing a sponsored post, there are indisputable benefits to writing for a brand.

Not only is the pay generally better than freelance gigs, but writing for various brands can also help you learn about new industries and stretch your writing muscles. Also, it’s one of the few industries that’s actually on the upswing:

Since traditional newsrooms don’t have the resources to support obscure beats, many high-profile reports and columnists are starting their own outfits. Minimal funds mean publishers need creative brands to come in and imagine smart marketing strategies, including producing quality content, in the form of blog posts, social media posts and visual stuff. Enter, you: The freelance journalist with the skills to help publishers help their advertisers promote themselves on a big platform.

For more advice on transitioning into content marketing, read: 7 Reasons to Break Into Brand Journalism.

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