Barry Diller’s IAC is pushing further into the production space.
The Internet firm not only announced a content production venture with Ben Silverman on Monday, but had also unveiled on Friday the launch of Notional, a video content firm born out of its CollegeHumor site.
It will create programming of all genres for all demographics, not just CollegeHumor’s young males, that will be distributed across various media platforms, including TV.
CollegeHumor’s original videos have been viewed more than 300 million times, and its viewers watch 100 years worth of video content each month, according to IAC.
Notional will be headed by Ricky Van Veen, who has served as editor-in-chief of CollegeHumor.
“Notional hopes to bring the DNA of an Internet company to an international production company,” IAC said.
Notional’s initial focus will be “high-concept, buzzy, unscripted programming.”
Serving as its president of television will be Dave Noll who joins from City Lights Media, where he created the company’s TV division and produced TV and digital content. IAC said Noll and his six-person development team are already in the process of creating dozens of new formats and show ideas for Notional.