How Alle Fister Turned a Customer Comment Into a Career

Alle-Fister-ArticleStraight out of college, Alle Fister was driven. A  smart post to fashion site Shopbop‘s customer comments page earned Fister a stylist position there, and her hard work led her to become the company’s first public relations director. In 2006, Fister struck out on her own, founding PR firm Bollare Communications. She was its only employee.

Now a 65-member firm with offices in New York, London and LA, Fister’s work philosophy doubles as the ethos of the entire organization.

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