Straight out of college, Alle Fister was driven. A smart post to fashion site Shopbop‘s customer comments page earned Fister a stylist position there, and her hard work led her to become the company’s first public relations director. In 2006, Fister struck out on her own, founding PR firm Bollare Communications. She was its only employee.
Now a 65-member firm with offices in New York, London and LA, Fister’s work philosophy doubles as the ethos of the entire organization. Fister spoke with Mediabistro to discuss how she built up Bollare and the key points to her philosophy:
The first one is an entrepreneurial spirit. You have to constantly be self-reflective for the agency, for your clients and for your coworkers on how to always do things faster, smarter, cooler and more cost-effectively — constantly thinking about the bottom line. Second thing is a sense of team. I know I’m a better person for meeting all the people on my team and I want people around me who love that team spirit and love helping somebody else out. And the third thing is a nimble energy. We didn’t go from one person to 60 people in nine years and, working out of my house to three offices, without some good days and some hard days. You have to be able to bounce through those rides.