Hey Editors, Did You Know You Can Get PR Flacks to Buy You a Puppy?
Last week Shauna Bass, entertainment director of OK! magazine, lost her beloved Pomeranian Simba to an unnamed illness. As often happens in these situations, Bass was stuck with a huge vet bill on top of her enormous grief. Maybe OK! mag doesn’t pay very well, because Bass then solicited $5k in donations to cover her costs via an IndieGoGo page. Additional donations “will also be put towards the costs of buying a new dog.”
As Gawker pointed out, most of the $5,125 raised to date came from PR people whose job it is to get their clients on the pages of magazines like OK! Gawker felt that was a pretty blatant violation of journalism ethics.
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