If you’re a regular consumer of our How To Pitch series, you’ve noticed whether the publication is niche or general interest, regional or national, the common thread of late has been that editors want pitches that center on a compelling narrative.
United Airlines’ in-flight mag Hemispheres is no different. Don’t think that because this magazine can be found on the back of your fellow passenger’s seat, rather than your mailbox, that the focus is on what to see and where to eat once the plane lands. If you want to stand out among the big names this magazine draws, make sure what you’re pitching promises to be a good read:
Considering Hemispheres‘ reach to more than 12 million fliers each month, the magazine’s broad focus is imperative, as is the commitment to journalistic excellence that has attracted big-name writers like David Carr, reporter/columnist for The New York Times, and Tom Chiarella, fiction editor of Esquire. In the end, though, it all comes down to the story. “We’re looking for great narratives that, yes, do have a strong sense of place,” adds [editor-in-chief Jordan Heller]. “But first and foremost, [they] make for a great narrative.”
For more, including which sections are suited for on-spec submissions, read: How To Pitch: Hemispheres
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