Hearst has promoted Good Housekeeping editor Jane Francisco to head of the lifestyle group.
The lifestyle group includes Good Housekeeping, Redbook and Woman’s Day. Patricia Haegele serves as publishing director of the group.
“I think those other brands have a distinct personality that has evolved,” Francisco told WWD, of taking on Redbook and Woman’s Day. “When Elle Décor, Veranda and House Beautiful were put together [Hearst’s design group], they had one marketing team…they had very specific direction from each of brands. Hearst was able to be more efficient and reduce overlap and create more unique content for each of the three brands.”