After years of watching Netflix gain popularity, HBO has finally decided to fight fire with fire. The network has announced it’s launching a stand-alone streaming service next year.
“We will work with our current partners,” HBO’s CEO Richard Plepler said, in a statement. “And, we will explore models with new partners. All in, there are 80 million homes that do not have HBO and we will use all means at our disposal to go after them.”
Plepler didn’t give many details about the service. Instead, he described it as “over-the-top” and insisted “It is time to remove all barriers to those who want HBO.”
The man is a goddamn hero.