In its continuing quest for world domination, Google is putting its stamp on one of the few areas of daily life that it didn’t already seem to control: Your eating habits.
The company announced today on its official blog that it has acquired Zagat, purveyor of those iconic little maroon books that rate everything from hole-in-the wall restaurants to fine dining establishments on a 30-point scale.
According to Marissa Mayer, Google’s vice president of Local, Maps and Location Services, “Zagat will be a cornerstone of our local offering,” providing Google with “a world-class team that has more experience in consumer based-surveys, recommendations and reviews than anyone else in the industry.”
So here's to the Google-ization of the beloved and charmingly old-school Zagat process—scanning alphabetized restaurants, locating addresses, touching actual paper. Then again, you've probably just been using Yelp.