Getty Images Names Gene Foca CMO

He joins from Fresh Direct.

Getty Images has named Gene Foca senior vp, chief marketing officer.

Foca most recently served as Fresh Direct’s senior vp of marketing. He previously worked for Amazon.

Foca is succeeding Susan Smith-Ellis, who stepped down at the end of 2016.

“Gene’s wealth of experience across e-commerce, product and digital marketing will be an enormous asset to the business as we continue to build on this vision, increase our digital capabilities and enhance the customer journey through our B to Everyone strategy,” said Getty CEO Dawn Airey, in a statement.