Getting Down to BusinessWeek with Modernista!

We told you the what (BusinessWeek‘s redesign), the when (issue date: October 22nd), the why (busy, world-weary readers with broader interests and shorter attention spans), and the who (Modernista!), now get some answers to the all-important question of how. Mediabistro’s Noah Davis talked to Modernista!, the Boston-based advertising company that proudly proclaims itself “not for everyone,” and got the full scoop on the BW redesign in the new mb feature, “Hey, Hey, How’d You Redesign BusinessWeek, Modernista?”