At the recent Brooklyn NewFronts, Genius laid out some ambitious video plans. Among the programs scheduled to debut over the next 12 months are Genius Level, an Inside the Actors Studio-style interview series hosted by Rob Markman, and I’m a Genius, wherein non-music celebrities chat casually about their favorite artists. A participant for the latter will be none other than 2016 NBA Finals MVP LeBron James.
As we reported earlier, Billy Disney recently joined Genius as head of video. Now, to help him shepherd the shows mentioned above and more, he has been joined by former Mic colleague Regina Dellea (pictured). She is on board as a supervising producer of video.
Also added to the Genius ranks is Brian Anthony Hernandez. Most recently a senior music reporter at Mashable, Hernandez is making a bit of a lateral career move, serving as an artists relations specialist.
Dellea, who has also worked for Vox Media and SB Nation, started June 6, while Hernandez joined Genius last week. Other Genius video series in the works include A Song Is Born, which will examine how folks like Pharrell get creatively inspired, and The Place to Be, a travelogue taking viewers to various musical landmarks and looking at those through the eyes of performers who were directly influenced. Congrats to both Dellea and Hernandez.
Previously on FishbowlNY:
Genius Grabs Editors From Complex Music, Billboard