&Fork Highlights the Next Class of Hot Shots
BusinessWeek’s Reena Jana has a review up of the career-making design book & Fork, the sequel to Phaidon‘s 2002 Spoon. If you’re unfamiliar, both books (the new one is due out in May) feature 100 up-and-coming designers working in all things product design. The big push for each of them is that they’ve been chosen by a handful of super famous designers, including Jonathan Ive, who himself was included in the 2002 Spoon. Here’s a bit:
But why should executives pay attention to an artsy coffee-table book such as & Fork? The tome’s predecessor, Spoon (get it?), published in 2002, also featured 100 young designers, many of whom went on to become well-known, even iconic design stars — such as Apple’s Ive; Hella Jongerius, later tapped by IKEA to create home accessories; Konstantin Grcic, recruited by Braun to design kitchen appliances; and Marc Newson, who became creative director of Qantas Airlines...
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