Fine Cooking magazine is launching an iPad app to help readers brainstorm and prepare their holiday meals. The app will go live on November 1 and will be available until January 31.
The Holiday Cooking app will include recipes and tips for holiday entertaining, supported by an array of images and slideshows.
Steve Giannetti, the magazine’s senior vice president of advertising, explains how the app is attractive not only to home cooks, but to advertisers as well:
The Holiday Cooking iPad app is yet another example of our commitment to provide marketers with more ways to experience and benefit from the Fine Cooking brand. This Holiday Cooking app will be a perfect way for our advertisers to reach a highly engaged audience at the appropriate time within the perfect environment.
Advertisers can do this by taking full page, interactive ads that can boast video components as well.