For eight years, Fortune.com lived under the domain of CNNMoney, but when it became a standalone site again last June it prompted an ambitious and furious effort to keep eyeballs on the site. The strategy? A lot of reporting and coverage to produce a lot of content.
The good news for freelancers is that Fortune.com editors are hungry for yet more content, to the tune of 30 more posts a day. Here are some topics to consider for pitch ideas:
Fortune.com wants more 500- to 750-word pieces that cover venture capital and investment banking; high-end brands or services; cybersecurity; popular culture; jobs; and management issues for the site’s “Finance,” “Luxury,” “Technology,” “Entertainment and Media,” “Careers” and “Leadership” sections, respectively.
Editors are particularly interested in smart, well-reported listicles and features on trending topics, such as women in leadership roles. Fortune has run since 1998 an annual list of the 50 “Most Powerful Women” in business, and considers “MPW” a franchise ranking. “That’s an area where we can always use more stories,” [interim managing editor Deborah] Caldwell says.
For more, read: How To Pitch: Fortune.com
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