You see headline above and say, “No, duh.” But what about the millions of other people who see it and say, “Wow, design. That’s something I want. I don’t really know what it is, but I want it.”
For better or for worse, design is now officially a buzzword. The reason we know this is because of this new campaign for Infiniti, where they’ve chosen to launch their new FX (ha, get it?) with the lofty premise that it’s akin to something Karim Rashid would create. Still have no idea what we’re talking about? Check out the Vibrant Design website, where Infiniti’s FX designers are placed among a definitive, knock ’em down lineup of design.
Target, yes, you can have a Design for All website. You have incredible designers associated with your products. Infiniti, you make cars. They’re nice, but you’re no David Rockwell. In fact, you’re no BMW, either.