DOOH Media Up at Mid-Year Mark
Digital place-based media is grabbing attention with advertisers, but how much is being spent on it is still hard to gauge. The Digital Place-based Advertising Association reported Monday (Oct. 4) that advertising spending on digital place-based video networks grew 25 percent in the first half of 2009.
The DPAA’s figure, estimated by Miller Kaplan Arase, did not include cinema advertising, which makes up more than half of the dollars spent in the digital place-based out-of-home market.
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