Dexter Slays Audience, Receives Killer Numbers
The massive advertising campaign behind Showtime‘s hit Dexter paid off. 1.2 million people saw the show’s third-season premiere — 21 percent more than last year — making it the most-watched premiere of a drama on the network since 2004 when Nielsen altered its ratings formula.
This season marks the first without writer/producer Daniel Cerone but it didn’t hurt the content of the show. Some media watchers attributed Dexter‘s success to its short run on CBS.
How did the station’s other heavily-promoted
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