Condé Nast Partners with Amazon for New Subscription Service
Condé Nast, in an attempt to streamline its subscription service, has partnered with Amazon.com. The deal involves a new service called “All Access,” which will allow consumers to buy, manage and renew their print and digital Condé subscriptions, using their Amazon account.
Vogue, Glamour, Bon Appétit, Lucky, Golf Digest, Vanity Fair and Wired are the first titles available via All Access. The remaining glossies will be added by the end of the year. To entice new subscribers, Condé is offering an introductory deal, which includes All Access to magazines for $6 or less for six months worth of issues.
While financial terms weren’t disclosed, we imagine Amazon will take a cut of the subscriptions Condé gains from All Access. Still, this is a smart move for both companies. For Condé, it brings their brands into the homes of millions of people who might not already be readers; for Amazon, it gives users yet another reason to log in. All Access is definitely all good.
