CBS To Use Lasers To Brand Its Fall Shows On Eggs

cbs_eggs_fall_lineup.jpg

This:

The network plans to announce today that it will place laser imprints of its trademark eye insignia, as well as logos for some of its shows, on eggs — 35 million of them in September and October. CBS’s copywriters are referring to the medium as “egg-vertising,” hinting at the wordplay they have in store. Some of their planned slogans: “CSI” (“Crack the Case on CBS”); “The Amazing Race” (“Scramble to Win on CBS”); and “Shark” (“Hard-Boiled Drama.”). Variations on the ad for its Monday night lineup of comedy shows include “Shelling Out Laughs,” “Funny Side Up” and “Leave the Yolks to Us.”

Plus this:

We’re Hearing: Viacom Is Close To Buying The Humor Newspaper And Web Site The Onion…Not A Done Deal Yet…

Equals irony.

For CBS’s Fall Lineup, Check Inside Your Refrigerator [NYT]