BuzzFeed: We Don't Do Clickbait

BuzzFeed has become popular via incoherent articles, vapid lists and heaps and heaps of cat gifs. It is the very definition of clickbait. The site’s editor-in-chief, Ben Smith, doesn’t see it that way. Smith says that BuzzFeed doesn’t do clickbait. Take a moment to soak that in.

The best part of Smith’s article isn’t that he had the nerve to even write such a piece, but that he tried to define clickbait articles in a way that excluded the site.

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