Bill Simmons’ New Site Grantland Coming Into Shape

More details are coming out about ESPN blogger Bill Simmons’ new sports/pop culture online startup. Yesterday, ESPN announced the site will be called Grantland.com, named after the famous sportswriter Grantland Rice. Grantland will make its debut in June and has already signed up a roster of heavy hitters. Chuck Klosterman has been on board from the start, but now it appears both David Eggers and Malcolm Gladwell have signed up to be contributing editors. Former Vulture.com editor Lane Brown is also on staff as the site’s new deputy editor while former GQ editor Dan Fierman will be leader editor under Simmons.

Not a bad lineup. Especially all the print heavyweights who are apparently willing to have their work appear online only.