AP Solidifies LiveU Partnership

The Associated Press must have liked the way LiveU’s mobile video technology allowed it to cover the Nelson Mandela story from a hospital in Pretoria, South Africa. Because today, it has announced an expansion of its use of the portable backpack units.

The big thing with LiveU is, of course, that it allows reporters to connect back to the newsroom and client newscasts via 3G/4G instead of through a more costly and elaborate satellite uplink. From today’s announcement at journalism.co.uk:

“Every major news story that breaks will have live coverage from a video eye-witness within minutes of it happening,” Sandy MacIntyre, AP’s director of global video, told journalism.co.uk. “When journalists arrive on the scene their first thought is going to be ‘we need to get on air live’ – this new technology allows them to do that quickly and cost-effectively.”

The expanded LiveU partnership comes on the heels of AP’s alliance with Bambuser, a Stockholm-based purveyor of a citizen journalism live video App.

Previously on FishbowlNY:
AP-Bambuser Deal Caters to New Paradigm of ‘Eyewitness News’