It was an ugly plagiarism scandal.
Last month, thanks to the intrepid efforts of The Daily Dot’s Rob Price, the Ashton Kutcher media empire website A Plus was found to have purloined content from various other Web sources. In short order, posts, tweets and at least one LinkedIn profile were deleted.
The next move for A+, per Michael Sebastian of Ad Age, is not the hiring of an ombudsman. Rather, Wall Street Journal exec Brad Westbrook (pictured) has been enlisted as the site’s chief revenue officer, starting today:
Westbrook joined the Journal in 2011 and has served in several roles, including director of The Wall Street Journal Digital Network, which encompassed WSJ.com, WSJ Live, MarketWatch and All Things Digital, the website led by Kara Swisher and Walt Mossberg that became Re/Code and now operates independently of the Journal. He was named chief digital sales officer just in January.
A+ has an endless scroll approach to the content it deems worthy of viral promotion. Among recent home page tags is an item about Meaghan Kausman, a 23-year-old Australian model who recently took a swimwear manufacturer to task for Photoshopping a promotional shot of her swimming underwater.
[Image via: LinkedIn]