‘Art’ By Any Other Name Is Sometimes ‘Advertising’

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An interesting story coming out of Ad Age, “When Advertising Is Literally Art, What Does That Make the Art?” by Terresa Iezzi. It concerns the growing number of companies who have commissioned art, branded or otherwise, under the umbrella of their product or service, raising the question, “Is what I’m looking at here a work by an artist or just a cleverly crafted commercial?” It’s a really interesting read. Here’s a little:

“Today brands need to connect to people on an emotional or intellectual level,” [Formavision’s Sebastien] Agneessens says. “Speaking about what you have to sell is necessary, but not enough. Brands need to state who they are, share their values and build their culture so they can be understood in qualitative terms.”