Arcadia Blogger Praises the Patch Competition
When Arcadia Patch came along late last year, it appeared to be gunning for ArcadiasBest.com, a four-year-old blog run by Scott Hettrick (pictured). But instead of gearing up for a northeastern LA County community news war, Hettrick decided to feed off the arrival of his competitor in a most unusual way, providing what could be a model for other infringed upon local bloggers.
Hettrick made a deal with Patch to write a bi-weekly column for the site, provided he could link at the end of his pieces to ArcadiasBest.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in