Apple Store Redesign…Um, And?

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From Andy Rutledge, who not only points out the link on his site, but says that he doesn’t necessarily agree and might offer his own response in due time, comes this piece over at Functioning Form about the Apple Store‘s recent online redesign. They claim it’s super successful because hardly anyone noticed. We personally are a mixed bag: one one hand, we like what they’ve done with the redesign. On the other, we don’t see that this is a very big change at all and don’t see what all the fuss is about. It seems a little like a readjustment than any sort of big design retooling (i.e. the just dropped the main heading image down to the middle and widened the edges some). But we’ll wait for Rutledge to chime in before we decide on any final verdict.