In this role, a new one for the organization, she will be overseeing content and strategy for both sites and serving as a connective force between editorial, video and audience teams. She will also focus on the development of verticals, working to grow Apartment Therapy’s recently launched Real Estate vertical as well as overseeing the creation of new verticals. Additionally, Kaplow is tasked with introducing a newsier sensibility to some of the coverage on the sites, tying in current events and trending news to the sites’ coverage areas.
Kaplow is joining Apartment Therapy Media from SheKnows Media, where she has served as chief content officer. Prior to that, she had been executive vice president of editorial development and operations at Refinery29, a role that focused on both editorial content and growth strategies for the site. Prior to that, she served as vice president and general manager of Life and Style at Huffington Post, executive director of web development at Condé Nast and vice president of content development at Alloy Media + Marketing, now known as Defy Media.
Those previous positions give Kaplow a deep well of experience to draw from in her new role. “I’ve helped to manage large digital newsrooms at She Knows Media, Refinery29 and HuffPost. I know that large scale network and volume publishing isn’t everything,” Kaplow tells Fishbowl. “A fun, relatable, helpful brand with an engaged passionate audience and an excellent cross-platform user-experience is what matters for our audience and our advertisers. Apartment Therapy means so much to so many people. Kitchn is producing engaging content that gets noticed across the industry. These brands truly make our readers lives better and I’m so excited to help them reach an even larger audience.”
Maxwell Ryan, Apartment Therapy Media’s CEO and founder, described Kaplow as “a nimble and whip-smart operator that understands our voice, our brands and how they both fit into the rapidly changing landscape of digital. The range of experience she brings is invaluable to us. Her expertise and editorial leadership will allow us to serve our readers as they design and nourish their homes over the next decade.”