AP Rebrands Sponsored Content Division

Welcome "APContentWorks."

Screen Shot 2016-07-25 at 1.12.43 PMThe Associated Press has rebranded its sponsored content division as APContentWorks.

The division, which does not include AP writers or editors, creates custom ads for a wide range of companies, from Starbucks to the NFL.

Paul Caluori, the AP’s director of digital services, said the new branding was a logical next step for the division.

“Our AP assignments team has a storied history of helping brands engage audiences, and the creation of AP ContentWorks was the natural extension of this service,” explained Caluori, in a statement.