AOL Posts Gains in 2014

Programmatic ads are helping

AOL has released its fourth quarter and year-end earnings report. The company — which has been forging ahead with programmatic advertising in an effort to boost ad revenue — had some things to celebrate.

Total revenue was up nine percent compared to 2013, with a five percent jump in Q4 alone. Revenue at AOL Platforms, which includes programmatic advertising, was up 20 percent year over year.

That 20 percent jump is thanks to programmatic ads (ads sold automatically via a computer program). The shift to that tech — which is expected to bring massive sales staff layoffs — has been a boon for the company. About 40 percent of all AOL digital ads are now sold programmatically.