AMC 2007: Online, 'The Consumer Is Way Ahead of Us'
From left: Mark Edmiston, AdMedia Partners Inc. managing director; Jonas Bonnier, Bonnier Corp. chairman; Wenda Harris Millard, president, media, Martha Stewart Living Omnimedia; and Philippe Guelton, Hachette Filipacchi Media U.S., Inc., executive vice president and COO
Online media was the subject of a bracing dose of reality this morning for the 500-some-odd magazine executives gathered in Boca Raton for the 2007 American Magazine Conference. In a panel talk entitled “How Publishing Companies Position Themselves for Growth: Best Bets for the 21st Century,” it was panelist Wenda Harris Millard — a former Yahoo! executive now serving as president of media at Martha Stewart Omnimedia — who delivered the strongest words to magazine industry members.
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