AARP Expands Faster Than the Waists of its Clientele

SO08-TOC.jpgIn a country where the median age using almost any metric you can find is rising, it’s only natural for there to be an increased demand for a magazine targeting the 50-plus segment of the population.

Accordingly, AARP The Magazine and its news publication AARP Bulletin will increase their rate bases from 23.5 million to 24 million with the January/February 2009 issue.

Both the size and collective wealth of the group make it an attractive target for advertisers. “Since 50-plus Americans account for 41 percent of the adult population and an astonishing 75 percent of the country’s wealth, we are pleased to provide increased access to this growing audience,”Jim Fishman, vice president, group publisher, AARP media sales, said in a release.