A SXSW Lesson: Remember Your Audience
So from what we can tell, these are really two very different, nearly uncomparable blogs. And we can tell this from the Q & A. Armstrong’s readership is more like this:
Rabid Armstrong Fan #1: “I’m a huge fan, I was so excited when I heard you would be here. I also got nervous because I heard what happened to [name of dog] when you were in Amsterdam.”
(Uh, what? Someone tried to take her dog?)
Gushing continues: “You are such a great writer, so honest, so brave and so funny.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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