9021-Oh!: Swimmin’ Pools, Movie Stars, New Moss Store

Moss and Starck.jpgLast August saw the opening of the first Moss store outside of New York–3,500 square feet of cool optic white space on Melrose Avenue–but the design emporium isn’t content with a single “Moss Angeles” outpost. Moss has announced that it will team up with Philippe Starck (that’s him at right, toasting Murray Moss) on a shop at the SLS Beverly Hills Hotel, the Starck-led reimagining of Le Meridian Beverly Hills that is slated to open in March of this year, a mere eight blocks from the L.A. Moss store.

The new store will float, wall-less, in what Starck has dubbed “The Bazaar,” an area for dining, lounging, and shopping in the hotel’s lobby. According to Women’s Wear Daily, the space will contain “30 vitrines of various shapes and sizes…allowing visitors to browse while they unwind.”

No word yet on whether future Starck-designed SLS properties will also include Moss stores. Led by CEO Sam Nazarian, the SLS group (which follows the lead of the Blackstone Group-owned LXR with an acronym moniker that doesn’t stand for anything) will ultimately include hotels and resorts in the United States, Mexico, and the Caribbean, regions where the company has a 15-year “design exclusive” with Starck. “The world–and what I call the ‘global tribe’ which travels it–are very different from when I designed my first hotels,” said Starck last year. “What I am creating for SLS will be incredibly timeless, chic, bold, and ultimately humane, designed only to bring happiness in an elegant way.” Moss co-founder Franklin Getchell is happy to be working with Starck. “It’s extremely exciting–all the back and forth,” he told WWD. “[Starck]’s very into it, very present, engaged in the process and he’s brilliant.”