5-Hour Energy Ad Promoting Breast Cancer Awareness Resonates on YouTube

GoPro video takes No. 2 spot in VideoWatch/VidIQ chart

To mark Breast Cancer Awareness Month, 5-Hour Energy is donating a portion of the proceeds from its new raspberry-flavored energy drink to Living Beyond Breast Cancer. And a new 30-second spot for the drink appears to be resonating with the public: the ad, which features a young woman doing assorted good deeds, was the top brand video on YouTube last week, according to VidIQ data. It racked up nearly 4 million views in a week.

GoPro, which took the top spot last week with a video of a firefighter rescuing a kitten from a fire (sadly, the cat did not survive), had the No. 2 brand video last week.

NOTE: Adweek’s VideoWatch Chart, powered by VidIQ, reveals the Top 10 Branded Web Videos on YouTube every week. The chart tracks more than just pure views, as VidIQ incorporates sharing data from Facebook, Twitter and YouTube, among other data sources in an effort to measure true engagement. Every video is also ranked with VidIQ's proprietary Score which helps judge the likelihood of a video being promoted in YouTube Related Videos, Search and Recommended Videos.