3M Delivers Post-its for the Digital Age

New PopNotes app offers location-based reminders

Is a Post-it still a Post-it without its fun, sticky backing? In an attempt to bring those delightfully low-tech notes into the high-tech digital age, 3M is launching a new app that turns the paper squares into electronic reminders.

With 3M’s Post-it PopNotes, currently available for the iPhone and iPad, people can send written or typed messages to themselves or friends. (3M’s examples: “Luke, take the trash out” and “Happy anniversary babe!”)

At first glance, these e-Post-its might just seem like unnecessarily fancy text messages, but a couple of features could make them much more useful.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in