10,000 Words Founder Mark S. Luckie to Join Twitter

Congratulations are in order for 10,000 Words founder Mark S. Luckie who will be leaving The Washington Post to join Twitter as its new creative content manager for journalism.

“To say I’m thrilled is an understatement. I’ll be working to transform the way journalists report the news and connect with their audiences and really maximizing my creative skills,” Luckie posted on his Facebook page.

Luckie announced his new job on Tuesday. He later tweeted that his new role, which will be based in New York City, will include coming up with “creative ways journalists use the platform, increase engagement and elevate Twitter use in newsrooms.”

Luckie, currently a social media editor at The Washington Post, started there in October 2010. While at the WaPo, Luckie has been in charge of identifying and implementing different types of social media strategies. He helped train others at the news organization in social media best practices. He was also part of a team nominated for a 2012 Pulitzer Prize for local news reporting.

So why the switch from a more traditional newsroom to Twitter?

“I decided to leave The Washington Post because I knew I could take what I was doing in the newsroom — training journalists in social media, engaging with readers, developing innovative digital strategies — to the next level,” Luckie told me via email. “The new position moves me from a daily deadline environment to a company where cutting edge ideas are being developed at such a rapid rate.”

What does a creative content manager for journalism do?

In an interview with Journalism.co.uk, Luckie elaborated on what being Twitter’s creative content manager would entail, saying he would be “serving as a liaison between Twitter and the journalism community.”

He will be tasked with “coming up with creative ways that they can use Twitter, moving beyond hashtags” and also shaping the opportunities for news outlets and individual journalists by “soliciting their ideas and building up new products based on that.”

Luckie told me his new role at Twitter gives him a “global platform to elevate how journalists report social media.” He also wants to be receptive to new ideas — or as he put it, to “digest the suggestions” —  journalists have for expanding Twitter and how it is used.

“I’ve always worked to be at the forefront of digital media and this gives me a chance to run the marathon but also bring all the other runners with me across the finish line,” he said.

Mediabistro acquired 10,000 Words from Luckie the same month he started at The Washington Post. Luckie started the blog in 2007.

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