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Susan Credle

Leo Burnett Creative Chief Susan Credle Has the Most Important Question for Your Brand

Have you persuaded the consumer you're worth his time?

In 1996, I was a creative director at BBDO working on the M&M’s account. I remember going out to Hackettstown, N.J., and saying we probably needed to create a website.…

When I agreed to critique the "Best Spots" for

When I agreed to critique the "Best Spots" for April, I had no idea I would be writing the review from a bathroom in Croatia. It's a long story—not unlike…

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