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Sam Thielman
Nielsen and Kraft Pilot New Brand Tracking Tool Did that ad actually convince someone to buy?

Ever wondered whether that ad you worked so hard on actually convinced somebody to buy your product? Now Nielsen can tell you, down to the individual ad buy. The ROI-centric approach…

July 6, 2014, 7:57 PM EDT

Horizon’s Marianne Gambelli Discusses Television, Programmatic and Life After NBC ‘It’s not just the TV Upfront anymore’

   Specs Who Marianne Gambelli New gig Evp, chief investment officer at Horizon Media Old gig President of advertising sales at NBC Age 54 How do you like being on the other side of the negotiating table? It’s…

June 29, 2014, 7:51 PM EDT

The Guild’s Felicia Day Wrote Herself the Role of a Lifetime One of the original Web series got started when her acting career was stalling

Talent - Gold Felicia Day’s dearly departed Web series The Guild started before anybody was really talking about the medium—it was a year before the world knew that lonelygirl15 was a…

June 22, 2014, 7:01 PM EDT

Jerry Seinfeld Has Become a Therapist to the Stars Comedians in Cars Getting Coffee sessions are pure entertainment gold

Programming Series - Gold For all the talk about “premium video” online, few ad-supported Web series have made the case that their product is just as good as anything on TV…

June 22, 2014, 6:57 PM EDT

Verizon Sends Netflix a Public Cease and Desist Letter Snarky error messages draw pushback

Netflix has been taking potshots at ISPs and Verizon isn't taking them lying down. On Tuesday, Twitter users started posting screenshots of their Netflix apps calling out Verizon by name…

June 6, 2014, 4:58 PM EDT

LeVar Burton Gets $2 Million Via Kickstarter to Bring Back Reading Rainbow $1 million more than he asked for

LeVar Burton, probably best known to anyone who was or had a child during the 1980's and '90's as the host of Reading Rainbow, launched a Kickstarter on Wednesday asking…

May 29, 2014, 8:11 PM EDT

Why Classic Shows Are Vanishing From Netflix As fees soar, networks favor new content

Last October there was a brief (albeit furious) hue and cry over the departure of CBS’ long-running Angela Lansbury mystery series, Murder, She Wrote, from Netflix. It caused, as Jezebel’s…

May 18, 2014, 8:52 PM EDT

5 Great Shows You Can’t See on Linear TV Yes, they're as good as television

If you're promoting or buying programming during this year's Digital Content NewFronts, one question you'll inevitably hear from clients is: "Yes, it's good—but is it as good as television?" Every…

April 27, 2014, 8:27 PM EDT

Hulu’s Head of Development Exits Charlotte Koh leaves as NewFronts presentation nears

Hulu’s head of original programming development, Charlotte Koh, is leaving the company. The news was first reported by VideoInk. No details around the departure were provided by Hulu, and the exit…

April 9, 2014, 6:06 PM EDT

Amazon Announces $99 Fire TV Set-Top Box New device aggregates all your streaming subs into a single menu

The venue for the press conference was decked out like a swanky home theater, from the cushy chairs and giant TV on top of a low bookshelf to the Junior…

April 2, 2014, 11:28 AM EDT

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