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Mike Beirne

Amstel Light Preps Thanksgiving Push

CHICAGO How about an Amstel Light this Thanksgiving with your plate of couscous stuffing?Recipes for such side dishes and a mail-in rebate are how Heineken USA will try to get…

Publix Targets the West Indies Crowd

What does produce have to do with Independence Day?For Publix super markets, fruits and vegetables were part of the canvas for the grocery store chain to connect with one of…

Amstel Light Brews Thanksgiving Sales Push

How about an Amstel Light this Thanksgiving with your plate of couscous stuffing?Recipes for such side dishes and a mail-in rebate are how Heineken USA will try to get its…

Marketers Try to Scare Up Halloween Sales Early

Holidays seem to start earlier every year and Halloween is no exception. Marketers are already trotting out the jack-o-lanterns and spooky skeletons nearly three months before Halloween.Kohl's, Mars, Lillian Vernon…

A-B Amplifies Green Message

Anheuser-Busch is showing off its green credentials with new TV spots airing during NBC's Olympics telecast through the weekend. The campaign, created by Waylon Ads, St. Louis, stars employees and…

Hotel Loyalty Programs Increase in Popularity

Airline frequent flier miles aren

Miller Lite Evokes Classic Positioning

CHICAGO Less than two months after the MillerCoors merger, company marketing execs have opted to tweak Miller Lite's National Football League campaign by adding the tagline, "Great taste, less filling."Miller…

Miller Lite Taps Classic Tagline

Let the changes begin. Less than two months after the MillerCoors merger, company marketing execs have opted to tweak Miller Lite's NFL ad campaign by bringing back the "Great taste,…

ING Direct Expands its 'Banking Barista' Model

Call them banking baristas. ING Direct is using coffee cafes to peddle its virtual banking experience. Modeled after its high-tech cafes in Chicago and St. Cloud, Minn., the financial institution…

ICEE, Sylvan On-Board with 'Igor'

The castle is getting crowded. ICEE and Sylvan Learning are the latest marketing partners to sign on with upcoming kids film Igor. The MGM animated film, which hits theaters Sept.…

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