Kristen V. Brown
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For Marketers, Sentimentality Trumps Slapstick
From Ram to Subaru
Tugging at the heartstrings: an eternal tactic of marketers of everything from coffee and peanut butter to long-distance phone services and those charities for abused and neglected animals. But a pickup…
The Geeks Shall Inherit the Earth
They love computing and creativity. And now the quants may be poised to take over the ad business
A math major with a specialty in abstract mathematical concepts like combinatorics, Ben Liang envisioned a future as a financial analyst—outside of academia, a natural career path for number crunchers…
Attack of the Ad Nerds
Rejecting earnestness for irony, marketing-savvy millennials are bringing new passion to agencies
At 17, Anne Chiu stood in the middle of her family’s tchotchke-filled Brooklyn, N.Y., living room to pitch her father. Since visiting the small ad agency where her uncle worked…
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