Kristen V. Brown | Adweek Kristen V. Brown | Adweek
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Kristen V. Brown
For Marketers, Sentimentality Trumps Slapstick From Ram to Subaru

Tugging at the heartstrings: an eternal tactic of marketers of everything from coffee and peanut butter to long-distance phone services and those charities for abused and neglected animals. But a pickup…

April 22, 2013, 9:14 PM EDT

The Geeks Shall Inherit the Earth They love computing and creativity. And now the quants may be poised to take over the ad business

A math major with a specialty in abstract mathematical concepts like combinatorics, Ben Liang envisioned a future as a financial analyst—outside of academia, a natural career path for number crunchers…

January 7, 2013, 12:00 AM EST

Attack of the Ad Nerds Rejecting earnestness for irony, marketing-savvy millennials are bringing new passion to agencies

At 17, Anne Chiu stood in the middle of her family’s tchotchke-filled Brooklyn, N.Y., living room to pitch her father. Since visiting the small ad agency where her uncle worked…

September 3, 2012, 7:39 AM EDT

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