Katy Bachman | Adweek
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Katy Bachman
Coca-Cola Makes Global Pledge to Not Target Kids Under 12 Can new anti-obesity pledge reduce soda's fat image?

It hasn't been a great year for soda makers. Accused of being one of the major causes of obesity, food nutritionists have all but declared war via campaigns that mocked…

May 8, 2013, 4:55 PM EDT

Liberal Groups Launch Ad Boycott of Facebook FWD.us bankrolls conservative causes to win immigration votes

Mark Zuckerberg's push for immigration reform may have hit a snag. A coalition of nine liberal grassroots organizations—including Progressives United, the Sierra Club, and Democracy for America—pulled their ads from…

May 7, 2013, 3:15 PM EDT

Bayer Threatened With Lawsuit Over Marketing for One A Day Claims vitamins will prevent disease, CSPI says

Bayer could be facing multiple lawsuits over disease-preventing claims for its One A Day multivitamins. Warning that it might sue Bayer, the Center for Science in the Public Interest laid…

May 6, 2013, 2:34 PM EDT

Will Ad Tax Deduction Come Back in Play With Baucus' Exit? Advertisers aren't taking any chances

There is more reason than ever for the advertising and media industries to keep a closer eye on Washington these days now that Sen. Max Baucus (D-Mont.) has announced he…

April 24, 2013, 1:13 PM EDT

New Microsoft Privacy Campaign Promotes Consumer Control Campaign will stir debate over Do Not Track

Microsoft is once again marketing its brand as the "good guy" privacy company. The new campaign, for Microsoft's Do Not Track browser, plugs right into consumer fears that their privacy…

April 22, 2013, 6:00 AM EDT

Anheuser-Busch InBev Settles With DOJ Settlement creates third largest beer maker

Anheuser-Busch InBev has reached a settlement with the Department of Justice over the beer maker's $20.1 billion deal to buy the remaining shares of Grupo Modelo, makers of Corona. The DOJ…

April 19, 2013, 1:37 PM EDT

Loads of Companies Are Violating Children's Privacy Requesting more time to comply

Children’s privacy is so sensitive that all it took for kids game Mobbles to pre-emptively pull its app last December was a complaint filed with the Federal Trade Commission by…

April 14, 2013, 11:06 PM EDT

Do Not Track Legislation Makes a Comeback Lots at stake for marketers

Do Not Track legislation is poised to make a big comeback this Congress, and marketers who managed to hold it off for the past two years are taking nothing for…

April 8, 2013, 10:07 PM EDT

Brands Facing Dot-Com Domain Identity Crisis As Icann readies roll out, marketers and media outlets will spend millions

Companies looking to protect their brand identity on the Internet from phishers and cybersquatters will soon be faced with a dot-com identity crisis. Beginning as soon as April 23, Icann, the…

April 1, 2013, 11:48 AM EDT

Microsoft Plays the Privacy Fool Who wouldn't want a personal cloaking device?

Riffing off the controversy over its Do Not Track browser, Microsoft came up with something new for the tinfoil hat club: The Do Not Tracksuit. With his tongue firmly planted in…

April 1, 2013, 9:35 AM EDT

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