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Katy Bachman

Internet Activist Campaign Over Net Neutrality Escalates

Will protest of FCC rules become another SOPA?

Internet activists and consumer groups are hoping to mount another Stop Online Piracy Act (SOPA)-like campaign to convince the Federal Communications Commission to adopt ironclad net neutrality rules and abandon…

Direct Marketing Association Names New Leadership

Duo will run organization at the center of big data debate

The Direct Marketing Association, one of the advertising and marketing industry groups at the center of the debate over big data, privacy, and the policies and regulations that should be…

FDA Moves to Regulate E-Cigarettes

No sales to minors, health warnings, no free samples

E-cigarettes are about to become a regulated product. The Food and Drug Administration is set to propose a regulatory plan Thursday that will also put some restrictions on the sale…

Why Food and Beverage Advertisers Should Be Worried About Pom v. Coca-Cola

Supreme Court to decide if juice label was misleading

The Supreme Court will hear arguments on Monday on a case that could significantly change the legal landscape for what name food makers give their products and how they market…

Lawmakers Pressure the FDA to Regulate E-Cigs With New Report

Marketers accused of targeting kids and teens

A group of 11 Democratic lawmakers in Congress are hoping their new report on e-cigarette marketing will motivate the Food and Drug Administration to move quickly to regulate e-cigarettes the…

Senate Confirms Terrell McSweeny to FTC

McSweeny confirmation gives Dems majority

The Federal Trade Commission is back up to its full strength Wednesday after the Senate voted 95-1 to confirm Terrell McSweeny to be the third Democratic commissioner on the five-member…

Here's How That Little Blue Ad Marker Should Appear in Mobile Ads

Digital Advertising Alliance releases new creative specs

The Digital Advertising Alliance today is releasing creative specs on how the little blue ad marker should be used and displayed on mobile ads—the next major step in extending the…

Poisoning From E-Cigarettes Gives Lawmakers Added Ammunition

Children particularly vulnerable to e-cigarette poisoning

A new government study of e-cigarettes provides new ammunition for lawmakers looking to impose tighter regulations on the smoke-free product. In a report published today, the Center for Disease Control and…

Tax Reform Lawmaker Dave Camp Won't Seek Re-Election

But that doesn't mean limits to ad deduction is dead

Rep. Dave Camp (R-Mich.), chairman of the House ways and means committee and the lawmaker pushing tax reform, won't seek re-election, putting one of the most powerful positions in Congress…

FTC Study Reveals How Alcohol Advertisers Use Digital Marketing

Spirits firms increased expenditures fourfold since 2008

Keeping tabs on marketing alcohol to underage consumers, the Federal Trade Commission on Thursday released its fourth study of self-regulation in the alcohol industry.  While there are no headlines on the…

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